The Porter Davis exhibition space was designed to frame the values and visitor experience for the Porter Davis display site.
The exhibition space takes visitors on a unique journey introducing them to Porter Davis through a sequence of experiences prior to seeing the display sites. The exhibition is made of modular destinations and while there is a preferred path through it, it is flexible and not constrained. Barriers between three display home backyards were removed to create a backyard mise on scene that further extends the Porter Davis customer engagement journey.
The two parts of the site, exhibition space and display sites are carefully visually connected to reinforce ideas and create surprise.
01. ‘Drive by’ attractor and orientation zone
Key objects and signage are placed to attract interest from passing cars and is also easily identified.
02. Anticipation and entry zone
Customers approaching the entry were engaged by elements in the pergola zone outside the door and a message on the window that set up different expectations.
03. Welcome information zone
Large wall mounted welcome text greets the customer in carefully thought out Porter Davis language as they enter, creating a real connection to the Porter Davis environment.
04. Hospitality zone
This zone frames the welcome and is a space where people might linger and also orient themselves. A skylight is built over this zone to highlight its presence. This is a good anchor space where some collateral are kept, where the staff can use as a base and custom Porter Davis refreshments are housed. Cards from the card wall are later placed on a tray here which further heighten the connection.
05. ‘What Is Your Dream’ card wall zone
The card wall is an engagement piece that invites customers to reflect on the journey they are about to embark on and to express their dreams through a series of personal choices. The mood of the space is set by a change of wall texture to continue the timber floor to the ceiling and has clear line of site from the entry.
06. Porter Davis ‘World of Style’ wall zone
This zone takes customers into the Porter Davis world of style. Porter Davis takes pride in being able to create homes that suit the tastes and aspirations of a variety of customers and this zone takes these experiences off the wall into an immersive zone to further excite the imagination.
07. Manifesto and glimpse ‘Your Dream in the Garden’ zone
A zone to connect the immersive reality of the Porter Davis build with the promise of the invitation. Cut out view ports allow a glimpse into the “dream backyard” while Porter Davis’ manifesto text ignites and captures the emotions of customers on the journey to purchase a home.
08. Linger, wait and chat zone
A zone where family members, not up for a full tour of the display homes site can wait and relax. A quite space but also connected to the flow of customers moving through.
09. Kids house building play zone
A play zone where the children can play in a safe, highly visible and supervised space while the parents talk to staff and peruse the display material. How do parents want to handle leaving kids to play?
10. Garden tableau and conversation zone
This centrally placed zone is intended to activate the garden as a social, family and activity space and bring life to the garden and the pool environment.
11. The kitchen bench zone
Convincing Porter Davis to place an active coffee machine transforms the living space from a polite ‘exhibition’ space to an engagement space where sales staff can discuss customers dreams over a cuppa.
12. Alfresco bbq zone
This zone with its functioning bbq acts as a living realisation of the Porter Davis values to engage with customers and their dreams. It allows for staff to casually talk to customers and draw them into the experience of realising their dream home lifestyle and aspirations.
13. Sales office zone
An easily accessible zone, visible, private yet connected to the social and lifestyle space of the shared backyard.
Project credits
Client: Porter Davis
Crowd project team
Design: Michael Trudgeon, Adelle lin
Branding and Positioning: Simon Hammond, Hammond Thinking
Documentation: Adelle Lin
Rendering and visualizations: Adelle Lin
